Some people don’t understand why motorsport is such a big deal to manufacturers. Companies race not only because it’s a great marketing tool that shows what a car can do, but also because competition is a great test bed for technology. Take Toyota as a prime example. It has a wide reach across all forms of motorsport, especially its rallying and endurance car programs. The efforts have made all its enthusiast sports cars better. The GR Corolla might be the best machine on sale today for adding rally-derived tech to your everyday commute.
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