New vehicle prices have marched steadily upward over the past few years, shrugging off economic gravity and buyer fatigue alike. What once felt like sticker shock has quietly become the norm, with full-size SUVs now routinely cresting into luxury territory. But when automakers price too ambitiously, dealers struggle to move metal and prices need to be trimmed. This also has an effect on the used market, where it can lead to some real bargains.
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