The Reset Strategy Gets Rolling
Infiniti is pressing ahead with its so-called “product renaissance,” a critical shift as sales slow and rivals like Genesis gain ground. The latest move is the start of all-new QX65 assembly at Nissan’s Smyrna plant in Tennessee, which also builds other crossover models like the Nissan Pathfinder.
The plant also assembles the QX60, the midsize luxury crossover on which the QX65 is based. The difference is that the new nameplate is a two-row, coupe-style alternative, much like the pairing of the BMW X5 and X6. This type of vehicle is rarely a brand’s volume seller, but it can add character to the lineup, especially for buyers who prioritize style over practicality.
A Factory Ready for the Next Chapter
In a press release, Infiniti said it invested in training, tooling, and production processes to support QX65 manufacturing at the Smyrna plant. QX65 production marks nearly 15 years of Infiniti models being assembled there, while also extending Nissan’s presence in Tennessee to more than four decades. Although production has begun, the model won’t reach retailers until summer 2026.
Power comes from a 2.0-liter VC-Turbo engine rated at 268 horsepower and 286 lb-ft of torque. Infiniti says it delivers a sportier sound while reducing unwanted cabin noise through Active Noise Cancellation and Active Sound Enhancement. The engine is paired with a nine-speed automatic transmission and an all-wheel-drive system.
One of its standout features is the Sunfire Red exterior finish, which incorporates real gold. This gives the paint a color-shifting effect, depending on the viewing angle and lighting. It is one of nine colors available on the MY2027 QX65 and is inspired by the Regal Red introduced on the 2015 Nissan GT-R.
Slotting Into the Segment
The all-new Infiniti QX65 starts at $53,990, excluding destination fees. That places it at roughly a $1,000 premium over the Lexus RX, while undercutting the BMW X6, which starts at $77,300.
The QX65 follows the launch of the third-generation QX80 in 2024 as part of Infiniti’s broader reset strategy. Looking ahead, the automaker plans to return to the sedan segment with a new Q50 expected to feature rear-wheel drive and a manual transmission, while also preparing for the electric vehicle segment.
Infiniti
