Keeping Heritage Alive
There are some automotive brands that have managed to stay alive and somewhat relevant over the years despite remaining small operations. Lotus has had an interesting automotive story, born out of Colin Chapman’s desire to build true light sports cars using technology from F1. It has had its ups and downs over the years, but people have always believed in the brand, and it remains recognizable today.
In fact, the brand is celebrating a major milestone this year, 77 years since its founding. A local dealer in Japan is using this as an opportunity to offer a one-of-a-kind experience for potential customers.
Lotus Cars
Immersive Experience
Starting April 19 up to May 31 2026, Hakko LR an authorized dealer of Lotus is offering a 1-night/2-day premium test drive experience. This offer is valid for people who want to experience modern Lotus products, namely the Eletre, Emeya, and Emira. It will only be offered to three groups of people, for the three models available.
Japanese publication S. Response reports that the cost of this package is 770,000 Yen ($4,900 at the current exchange rate), including taxes and service charges. Part of the package is that the full amount is deductible from the vehicle’s price if you purchase after the experience, essentially making it a buyer’s freebie. The drive itself will take participants from Osaka to Kyoto, where they will stay at the Ritz-Carlton Kyoto Hotel, located on the banks of the Kamo River.
The room itself will have a spectacular view facing the river, and for dinner guests can choose between the La Locanda italian resturant or Mizuki a Japanese restaurant that serves four distinct types of cuisine. Both dinner packages will offer wine pairings and a special bespoke dessert featuring the Lotus logo.
Lotus
Unique Taste
This type of exclusive offer is not surprising for a market like Japan. Considering that Japanese car nuts are among the most particular customers, not to mention that they have unique tastes.
Despite the smaller scale of Lotus globally, in car crazy markets like Japan, seeing a Lotus on the road is normal, as smaller niche brands continue to have dedicated followers there.
Kyle Edward
Â
