Staring at Toyota Motor North America’s headquarters in Plano, Texas, as an American gearhead, it is hard not to feel gratitude mixed with a biting frustration. On the one hand, Toyota is one of the few legacy automakers still actively pumping lifeblood into the enthusiast community, giving us genuine driver’s cars in an era of sanitized, digitized crossovers. On the other hand, those offices in Plano are where executives made the calculated business decision to block the GR Yaris from American shores.
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