Car Launches in a Nutshell
Car launches are as straightforward as it gets. The usual program flow starts with speeches from executives, a breakdown of highlights, and eventually, the reveal. From time to time, there are a few gimmicks, but it’s really nothing out of the ordinary.
We’ve covered loads of these over the years, and we already know what to expect. But for those who attended the Volkswagen ID. Polo’s launch in Germany recently, we can say that those who were there witnessed something that has never happened during a world premiere.
Nicola Hume/Instagram
There Was Tiramisu Involved
Motoring presenter Nicola Hume posted a bizarre incident on her Instagram during the ID. Polo launch event. It involved a man covered in tiramisu sitting in the small electric hatchback, making some form of content. It’s probably one of the strangest sentences we’ve ever put together, and we’re pretty sure that something like this has never happened before.
At the end of the reel, Hume simply said, “I don’t get it.” Well, Nicola, neither do we. We probably won’t have tiramisu for a while, either. If you’re up for it, you can watch the entire thing unfold below.
So Many Questions
Now, we weren’t there to see ‘Tiramisu Man’ prep himself for this, er, stunt, not that we’d actually want to witness such an event. Even so, there are so many questions racing through our minds right now, such as “what is the relevance of tiramisu and the ID. Polo,” “did VW actually sign up for…this?” and, probably the most important question of all, “Why?”
So far, VW hasn’t commented on the matter, and it’s still unclear if the company was actually in on the recent, er, performance art exhibition. We also can’t help but feel that the interior has been ruined as well. Mind you, the cake-covered person sat in the base ID. Polo, meaning cloth seats. Whoever had to clean and detail the hapless little hatchback after the event probably wasn’t very happy afterward.
Volkswagen
Anyway, Here are Some ID. Polo Highlights
There are other interesting things about the ID. Polo, of course. For starters, it’s the first of the new-generation VW EVs to follow a more familiar naming convention. Its interior design also reflects the company’s new direction, with a simpler, easier-to-use interface and a look that’s both familiar and forward-looking. It looks refreshingly normal.
In Germany, the ID. Polo is available in three trims: Trend, Life, and Style. There are also three powertrain options and two battery sizes. Entry and mid-level models come with a 37 kWh battery, while the top-spec Style gets a 52 kWh pack. Range is rated at 204 miles and 282 miles, respectively. As for power, it’s 114 hp, 133 hp, and 204 hp.
There’s no chance of it coming to the U.S, although the ID. Polo is a preview of things to come for future VW models. We can expect some elements of this small EV hatchback to be applied to the upcoming MK9 Golf, and so far, we like what we’re seeing. Hopefully, there won’t be any tiramisu-related incidents during that model’s world premiere.
Volkswagen
