Toyota was producing an ultra-luxury car long before the term ‘ultra-luxury’ was coined. The Toyota Century has been a Japan-only sedan for decades, its cost and limited production restricting it to the markets of the Imperial House of Japan, Japanese government leaders, and high-level executive business people. Since 1967, the Century has been the pinnacle of master Japanese automotive craftsmanship. It doesn’t even use a Toyota badge – instead it uses the phoenix logo representing the Imperial House of Japan.
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