Toyota is one of the first automakers announcing exhibits for this year’s SEMA Show, and instead of showing off a slammed Corolla, a 2JZ-swapped GR86, or anything else that might be fun on asphalt, the automaker is leaning into the other major component of aftermarket enthusiasm: off-roading, specifically on snow. Meet the Snowhunter quintet: Tundra, Tacoma, 4Runner, Land Cruiser, and Sequoia concepts that are all devoid of driven wheels, bolting tracked drive systems to their axles. The concepts are also upfitted with several accessories, and all share white paint and camouflage graphics, but it goes without saying that these vehicles are not street-legal and won’t be found on the forecourt of a Toyota dealership any time soon.
Toyota Snowhunter SEMA Concepts: Ready for Deep Snow
Toyota’s CALTY Design Research department in Ann Arbor, Michigan, led the project, with Toyota and TRD lifting parts helping complete each. Rigid Industries also contributed to each vehicle with additional lighting, but Toyota hasn’t revealed which aftermarket entity it worked with on the tracks. Nevertheless, all the concepts look ready for brutal blizzards, starting with the Tundra Snowhunter Concept. This is designed as a mobile basecamp and features billet rear control arms from TRD, Predator Step running boards, and the aforementioned lighting. It also has a CALTY-designed TrailLift Pro Rack System Concept, which turns the truck bed into a flexible platform that can accommodate bicycles, kayaks, canoes, and more.
Next up is the Tacoma Snowhunter Concept, which gets a roof rack, a full-length bed rack with MOLLE panels, an awning, recovery equipment, and bed lighting. Extra storage is also unlocked, and this less extreme concept is designed to handle tight trails with agility, while the 4Runner Snowhunter Concept adds skid plates to protect the underbody, extra cargo carrying capacity, and upgrades like Toyota rock rails, a Prinsu roof rack with accessory panels, and a Thule Pulse 2 cargo box. The Prinsu and Thule upgrades also appear on the Land Cruiser Snowhunter and the Sequoia Snowhunter, with the former adding a Thule SnowPack ski rack and the latter a TRD front skid plate and cast aluminum running boards.
Autoblog’s Insight
Toyota’s Snowhunter concepts are too extreme to become production vehicles, and they’d cater to an extremely small niche if they did. But they do serve a purpose. The Snowhunter concepts’ snow tracks create a wow factor and grab our attention, and after the shock wears off, the other accessories and enhancements take the limelight, showcasing what a Tundra, Tacoma, 4Runner, Land Cruiser, or Sequoia could be with enough aftermarket upgrades, many of which are factory-approved. Builds like these help the pensive enthusiast envision what the most extreme version of their truck or SUV might be like, and that can be enough to warrant at least a visit to a TRD parts store. If that happens, the concepts accomplish their ultimate mission.
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