The Plymouth Prowler was a snapshot of Chrysler during a highly experimental phase that had earlier resulted in the legendary Dodge Viper. The Prowler launched in 1997, and nothing else on the road looked quite like it. This was a major endeavor for Chrysler at the time, since the Prowler wasn’t based on any other existing platform. The bespoke design and construction created a model with similar exclusivity and bespoke factor to the Dodge Viper, and the two machines were built alongside one another at the now-closed Conner Avenue assembly plant in Detroit.
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