Design mimicry in the global automotive sector is hardly unprecedented, but the latest venture between Chinese auto giant Chery and tech powerhouse Huawei pushes the boundary further. The Luxeed RX borrows key exterior design elements and proportions directly from the Ferrari Purosangue. So much so that in June 2026, a Luxeed executive claimed on Weibo that they had hired a “former Ferrari chief designer” to pen the RX, a claim Ferrari explicitly denied, leading to the post’s swift deletion. Regardless of the design controversy, Luxeed has managed to package exotic Italian crossover styling into a domestic electric vehicle slated to sell at a tiny fraction of Maranello’s asking price.
Underneath The Plagiarism
While the sheet metal on this new SUV clearly echoes an exotic supercar-inspired crossover, the architecture beneath relies strictly on modern battery-electric hardware. Luxeed offers the RX in both single motor rear-drive and dual-motor all-wheel drive configurations across three distinct battery offerings. The entry-level variant uses an 81.1-kWh pack linked to a rear motor outputting a respectable 371 horsepower. Those seeking acceleration to match the vehicle’s low-slung stance can step up to the dual-motor model, which produces a combined 585 horsepower.
Battery options expand up to a pair of 100-kWh packs supplied across different chemistry specifications. Under China’s optimistic CLTC testing standard, maximum driving range reaches up to 529 miles (852 km) on a single charge. Beyond the powertrain figures, the vehicle features functional aerodynamic and tech upgrades, including flush flap-style door handles, an aggressive front fascia with dark trim accents, and a roof-mounted LiDAR sensor dedicated to advanced driver-assistance systems.
Market Segment and Pricing
The starkest contrast between the Luxeed RX and its Italian inspiration lies in market positioning and price. A factory-fresh Ferrari Purosangue demands upwards of $400,000, placing it strictly in ultra-luxury territory. By comparison, official pricing for the Luxeed RX is expected to align with rivals such as the Xiaomi YU7, hovering around RMB 253,500—or approximately $37,000 USD. Whether viewed as an unabashed facsimile or a pragmatic engineering alternative, the Luxeed RX demonstrates how regularly Chinese manufacturers are delivering high-performance specs and exotic aesthetics for the mass market.
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