The basic premise behind introducing the Toyota Crown made sense. It replaced the Avalon, a car popular with older buyers, with a higher-riding sedan that’s easier to get in and out of. It also had slightly more legroom than the Camry and a more premium feel, justifying the higher price. It was never meant to be a high-volume model, but when sales dropped from around 19,000 a year in its first two years to just 12,309 sales last year, right as the new Camry arrived, it became clear that the new Camry is clearly hurting the Crown. Let’s see why.
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