Take a look into any parking lot in the United States, and it’s a sea of SUVs. It’s mainly Toyota RAV4s or Honda CR-Vs that have never seen a trail or had any of their off-road chops tested. Marketing has made customers think we need the extra ride height and higher driving position for our families, but we think there’s a better way. And it comes in the form of a segment that used to dominate driveways.
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