The luxury SUV segment has never been more competitive — or more expensive. Yet amid a sea of six-figure German flagships, the Genesis GV80 continues to make a compelling case: you don’t have to pay a premium-brand premium to live like you did. What we want to know is exactly how much more money a buyer has to spend on either the BMW X5 or a Mercedes-Benz GLE-Class to reach the Genesis GV80‘s standard levels of luxury. There’s no “affordable” choice here. However, the GV80 is known for being less expensive than its rivals while still offering more standard luxury features. Every model has to have a base trim; Mercedes-Benz and BMW just happen to offer less comfort than Genesis at that entry point, which requires buyers to spend even more to catch up.
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