If you thought the crossover and SUV segments ruled America, think again. Because the US automotive landscape is dominated by the pickup truck, particularly the best-selling Ford F-150. Yet, the very idea of a BMW truck has historically been treated as boardroom heresy in Munich. The Ultimate Driving Machine (Sheer Driving Pleasure, globally) ethos rejects the utilitarian compromises associated with pickup trucks. However, with the premium lifestyle truck segment exploding globally, the demand for a utility vehicle from Bavaria is reaching a fever pitch.
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