Mazda and Seiko Made a $439 Chronograph, but It’s Only Sold in Japan

Heritage and Precision

Mazda and Seiko are two very important Japanese companies; both exhibit true heritage and precision when it comes to car making and watchmaking. Between the two of them is an expansive back catalog that features some of the most iconic Japanese creations of all time.

So it wouldn’t come as a shock to anyone that these 2 companies would work together to create more icons, but this time in the form of a timekeeper. The latest collaboration model has just been launched in Japan, leaving the rest of the world in envy.

Mazda x Seiko Chronograph

Mazda just dropped its newest collaboration timepiece with Seiko (BF9504), a chronograph that embodies what Mazda calls the “aesthetics of subtraction and condensed elegance.” Mazda says the BF9504 draws on its award-winning design language while keeping the functionality of a chronograph. Both brands wanted a minimalist design, free of unnecessary colors and decorations on the dial, while the red stopwatch second hand and crown serve as an accent.

One thing that makes this collaboration stand out from the others is that it’s the first to use curved Hardlex glass. The curved glass gives the design a 3D impression, and the glass itself has been further strengthened to resist scratches. The 3D glass also offers a unique viewing experience depending on the angle, which the designers were also aiming for.

The dial itself was inspired by Mazda’s clusters and meters, boasting excellent legibility. Its design contrasts black metal with red accents, and the font is called Mazda Type, an original to the brand. Another key detail is embedded on the watch: “ESTD 1920 HIROSHIMA, JAPAN.” This small detail shows just how long the Mazda story has been and how far it’s come.

Sold In Japan Only

The complete package includes two interchangeable straps in leather or steel. Even the watchbox is special, featuring a tri-color design that echoes the watch it houses. For the very lucky who can purchase the watch in Japan, it’ll cost 69,300 Japanese yen ($439 converted), and it will be available for order through dealers starting October 29.

As a fun fact, this model is the third collaboration between Mazda and Seiko; the first was in 2001, a vintage rotary-themed model. The most recent was a watch commemorating Mazda’s race team, the Mazda Spirit Racing model, which was sold last year.