- The war in the Middle East and US tariffs have impacted Lamborghini sales.
- Lamborghini started customer deliveries of the Temerario in the first quarter.
- Leading Lamborghini’s charge into the second-half is the Urus SE Performante.
When a carmaker reports a decline in sales, its revenues usually take a hit too. That’s not how things played out for Lamborghini through the first half of 2026, where deliveries fell but revenues still climbed.
Through the first six months of this year, Lamborghini delivered 5,422 vehicles. This represents a 4.6 percent decline from the same period in 2025. Although there’s generally still plenty of demand for exotics from the Italian brand, its sales were constrained by tariffs in the US, a downturn in China, and the ongoing conflict in the Middle East. Additionally, “growing uncertainty in the European market” also impacted sales.
Read: Lamborghini Set A New Sales Record Without Selling A Single Temerario
The dip came despite deliveries of the all-new Temerario starting in the first quarter. Lamborghini hasn’t said how many units of the Huracan’s successor it has sold, nor how many have been delivered, but it will obviously be hopeful the Ferrari 296 GTB competitor is able to establish a legacy to match that of its V10-powered predecessors, the Gallardo and Huracan.
Headlining Lamborghini’s second half is the market launch of the new flagship Urus SE Performante. Presented at the start of July, it uses the same plug-in hybrid setup as the regular Urus SE, consisting of a 4.0-liter twin-turbocharged V8 and an electric motor squeezed into the eight-speed automatic transmission. It delivers a combined 801 hp and 737 lb-ft (1,000 Nm) of torque, allowing it to hit 62 mph (100 km/h) in 3.3 seconds while powering through to a 194 mph (312 km/h) top speed.
Financial Boost
While it’d be easy to assume this downturn would trigger alarm bells among Lamborghini executives, it managed to offset the decline in deliveries with revenue of €1.74 billion ($2 billion), or 7.4 percent higher than across the January-June period last year. Total operating profit was reported at €395 million ($455 million).
“In the first half of the year, we achieved solid results despite a macroeconomic environment that remains volatile and challenging,” Lamborghini managing director and chief financial officer Paolo Poma said. “The negative impact of higher US tariffs, introduced in 2025, together with adverse exchange-rate movements, affected performance without compromising the strength of the brand’s positioning among the leading players in the luxury sector.”
