Hyundai’s Toyota Tacoma Rival Is Taking Shape: What We Know So Far

Hyundai Is Finally Entering the Midsize Truck Segment

Earlier this year, Hyundai dropped a bombshell: it’s building a new midsize truck for the US. This is a tough playground, ruled by the Toyota Tacoma and stalked by the Ford Ranger, so Hyundai clearly isn’t afraid of a challenge.

Since then, Hyundai has gradually shared more details about its plans. The Boulder Concept made its debut at the 2026 New York International Auto Show. Although it appeared as an SUV (and quite a looker, really), it actually previews the strong new body-on-frame platform that will support Hyundai’s upcoming trucks.

This is a big pivot from the Santa Cruz, which is more about surfboards and city streets than mud and towing. Hyundai is clearly aiming for the real truck crowd this time – think durability, off-road chops, and actual utility.

What We Know So Far

Hyundai hasn’t slapped an official name on the new truck yet. ‘Boulder’ is just the concept’s badge for now, so we might see a totally different name when the production version rolls out.

The concept gives us a good sense of what to expect: a boxy shape, upright stance, flat panels, and a design meant for off-road use. The large 37-inch tires and bold accessories are just for the show version, so they likely won’t appear on the trucks sold at dealerships.

Of note, the images here aren’t official Hyundai shots. They’re just renderings based on the Boulder Concept’s wild looks, which could morph into a real dual-cab pickup with a bed.

Inside, Hyundai seems keen on making this truck just as comfy for the daily grind as it is for weekend getaways. According to a Hyundai executive, the Korean marque is borrowing a few tricks from the Santa Cruz playbook, such as better seats, smarter controls, and a cabin you won’t dread sitting in. That could make it a hit with families who want a truck but don’t want to give up comfort.

Powertrain and Timeline

Mum’s the word for engine options – at least for now. Hyundai could offer gasoline, hybrid, or even fully electric versions. A plug-in hybrid or range-extender might also be possible. However, do not rely on overseas rumors, as the US specifications are still unknown.

The new truck will ride on Hyundai’s fresh body-on-frame platform, a big step up from the Santa Cruz’s car-like unibody. Mark your calendars for 2029 – that’s when Hyundai plans to unleash its first North American body-on-frame model, with this pickup leading the charge. Building it in the US is on the table, too, with exports to follow.

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Final Thoughts

For what it’s worth, if Hyundai gets the basics right, it has a good chance to make an impact. The Tacoma and Ranger are well-established, so appearance alone is not enough. If Hyundai offers a comfortable back seat, practical controls, good fuel economy, and, perhaps most importantly, reasonable pricing, this new truck could stand out.

For now, the Boulder Concept shows that Hyundai is committed to building trucks, but it is not the final design. Many details are still unknown, but we are beginning to see the direction Hyundai wants to take.

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