To car enthusiasts, the words “market share” might mean nothing when compared to “turbocharged” or “wide-open throttle” or “zero to 60.” But the truth is, every automaker wants to outsell their rivals because it keeps dealers and shareholders happy, can mean better profitability, keeps assembly plants humming, and signals strong brand loyalty among customers. Selling more cars than your competitors means growing market share, and it’s a fierce battle in the US to gain just a few tenths of a point from year to year.
Â
