Here’s How Rivian Made The R2 Cost Half As Much As R1

In 2023, it was widely reported that Rivian was losing $33,000 on every vehicle it sold. But, that’s not the fault of Rivian. It was part of the plan. Rivian was founded 16 years ago, and shipped its first vehicle, the R1T, in June 2022. In the car industry, the first new car off the line cost millions to build, and hundreds of millions for a new brand like Rivian.