- Ford has revealed its upcoming electric truck will be named Fathom.
- It will be priced from $28,350 with pre-orders starting in early 2027.
- Built on the UEV platform, it comes standard with BlueCruise tech.
Ford has taken the wraps off the name and starting price for its new electric midsize truck. The Fathom will be the first vehicle riding on Ford’s flexible Universal Electric Vehicle (UEV) architecture, and it targets mainstream buyers with an aggressive $28,350 sticker for the standard-range model. Factor in the $1,595 destination charge and you’re at $29,945. That lands $3,545 above the Slate Auto, which opens at $24,950 for a bare-bones truck with crank windows and no speakers, before a $1,450 destination fee brings its total to $26,400.
That $28,350 keeps Ford’s sub-$30k promise honest, at least until you get to taxes, title, registration, and fees. Pre-orders open in early 2027, with the first deliveries later that year.
More: Ford Killed Off Its Affordable Cars To Become the ‘Porsche Of Off-Road’
As for the name, Ford decided not to use a numerical figure like the F-150, and spent nine months looking for the right word. Fathom originally meant the span of outstretched arms but evolved into a nautical verb for measuring water depth before ultimately becoming a metaphor for deep comprehension. For the automaker, this is the perfect analogy of trying to understand the cutsomer.
Ford says the new model will have “more passenger volume than a Toyota RAV4,” seating five adults on top of a frunk and a bed. It also comes with a large touchscreen, bidirectional charging, a digital key, and Apple Maps, and every truck is BlueCruise-capable allowing for hands-free highway driving.
More: Ford’s $30K Electric Truck Will Run Apple Maps, Not Google
The company shared a animated teaser video highlighting all of the memories one can create using a truck. Usage scenarios include surfing, playing music, mountain biking, camping, getting married, starting a business, moving into a new home, going on roadtrips and more.
What We Know So Far
The Fathom is the brainchild of Ford’s California-based skunkworks team, formed in 2022 to operate outside traditional corporate bureaucracy and create an affordable yet profitable EV.
The truck is the first production model to ride on the new Universal Electric Vehicle (UEV) platform. According to Ford, large aluminum unicastings save 27% of weight over rival offerings, while cutting parts by 20%, fasteners by 25%, and factory workstations by 40%. We also know that the tuck will use a 48-volt electrical architecture featuring a wiring harness that comes in 4,000 feet (1,219 meters) shorter and 10 kg (22 lbs) lighter than the harnesses in Ford’s first-generation EVs.
More: Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder
Energy will be supplied by lithium-iron-phosphate (LFP) battery cells manufactured at Ford’s BlueOval Battery Park in Marshall, Michigan, utilizing technology licensed from China’s CATL. Entry-level models get a basic battery pack but extended-range variants are expected to achieve 300 miles (483 km) of range despite using one-third fewer battery cells compared to the automaker’s first-gen EVs.
Production will be anchored by a $2 billion investment into the Louisville Assembly Plant in Kentucky, abandoning the traditional linear assembly line in favor of a parallel “tree-shaped” manufacturing layout. We expect to learn more about the Fathom in the coming months, as we move closer to the start of pre-orders in early 2027.
