A recent study found that last year, 80.4% of all pre-owned 2025-model vehicles sold were painted black, white, silver, or gray, while that blend from 30-year-old cars was a much more equitable 47.3%. What on earth is driving Americans to choose such dull colors for their vehicles, especially in an era when paint technology is more advanced than ever, turning even affordable cars like the Toyota Corolla Cross into lustrous, eye-catching eye-catchers with a shine that wouldn’t be out of place on a Mercedes-Benz? Apparently, there are a few good reasons for consumers to go for the boring color scheme, but that won’t stop us from recommending you consider something a little bolder.
