Even BMW Wants A New M1 At This Point. So What’s The Problem?

It would be great to be the CEO at a company like BMW M, right? You could build the cars that you think enthusiasts really want, instead of more heavy SUVs and plug-in hybrids. You’d show the world who’s boss! The problem is that the current CEO of M and its head of design are both dreaming of a new M supercar – a true successor to the 1970s M1.