Acura’s current lineup delivers sharp handling, solid quality, and plenty of value – but it hasn’t done enough to reignite demand. Despite offering some of the most well-rounded vehicles in the premium segment, the brand’s sales remain well below the levels it achieved a decade ago. Acura hopes to change that with its next-generation lineup, which will lean on a new design language to deliver bolder styling and a stronger identity, and the brand has teased that new design language in the run up to a concept reveal.
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