In 2025, “luxury” and “pickup truck” go hand-in-hand. Automakers realized years ago that truck fans were willing to fork over increasingly larger sums for additions like leather seats and fancy touchscreens, but the sky has quickly become the limit. Today, you can purchase pickups with massaging seats, high-end sound systems, and even the capability to power your home in a pinch. Open-pore wood and carbon fiber options are a dime a dozen, but all of these extras will cost you dearly, with nearly every big-name truck on the market charging upwards of $68,000 for these privileges.
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