Cyberbeast gets new standard features, but do they justify the price increase?
Two months ago, Tesla increased the price of its struggling Model S and Model X by $5,000. But that’s nothing compared to the price hike that has just been handed to the Cyberbeast, already the quickest and priciest version of Tesla’s electric pickup.
Previously available for $99,990, a new Cyberbeast will now cost you a jaw-dropping $114,990. That’s a steep 15% increase, but Tesla has softened the blow somewhat by including the Luxe Package as standard—it did the same thing with the Model S and Model X a few days ago, but is it worth it? And what will you now pay for a fully loaded Cyberbeast?
Luxe Package Includes Full Self-Driving
Along with Tesla’s Full Self-Driving (supervised) suite, which would normally cost $8,000 on its own, the Cyberbeast’s Luxe Package (confusingly named since the focus is on tech, not luxury features) includes the following:
- Free lifetime Supercharging
- Four-year Premium Service (wheel and tire protection, windshield protection, and recommended maintenance)
- Premium Connectivity (watch movies, listen to music, or monitor live traffic without the need for Wi-Fi)
The Premium Service includes wheel alignment, tire rotations, replacement of the HEPA filter and wiper blade, and cleaning of the front camera.
Tesla likely wants to boost margins on the Cyberbeast, while knowing that most customers who can afford this top Cybertruck in the first place likely want the best tech possible. After all, who wants a six-figure Cybertruck without FSD when someone in a Model 3 sedan that’s half the price has it?
Related: Is Tesla Full Self-Driving Worth $8,000? Strengths and Weaknesses Revealed
In case you forgot, the Cyberbeast has three electric motors and standard all-wheel drive. It’ll hit 60 mph in 2.6 seconds, tow up to 11,000 pounds, and has a range of 320 miles on the standard Core wheels.
How Much Is A Fully Loaded Cybertruck?
As of this writing, you can still buy a Cybertruck for as little as $62,490; that’s for a Long Range variant with the soon-to-expire federal tax credit included. Base pricing for the Long Range ($69,990) and All-Wheel Drive ($79,990) has not changed—these figures exclude the tax credit.
A fully loaded Cyberbeast is far pricier. You can still add upgrades like 20-inch Cyber wheels ($3,500), the white interior décor ($2,000), a universal home charger, and a few accessories. We ticked every box in the configurator, and doing so raises the price to $122,735, including destination.
As remarkable as the Cyberbeast is, that price puts it well clear of the range-topping Ford F-150 Lightning Platinum, which starts at $84,995. You can go to town with extras and accessories for the Lightning and still not get close to the Cyberbeast’s price. Then again, the Tesla is quicker and its FSD suite can be used much more often than Ford’s BlueCruise, assuming you fully trust the tech.
Rivian’s R1T with the new quad-motor setup starts at $115,990, which is $1,000 more than the top Cybertruck. It’s as quick as the Cyberbeast but offers a bit more luxury.
With Cybertruck sales already lagging behind the F-150 Lightning this year, it’s doubtful that a $15,000 pricier Cyberbeast will change that picture.
