Porsche Has A Delicate Product Situation On Its Hands

The first-generation Porsche Cayenne may have been the brand’s savior in the 2000s, but its modern successor could be contributing to a challenging schism facing the company today. SUVs like the Cayenne and Macan are, unsurprisingly, its volume-selling models, but a report from the Wall Street Journal suggests those same vehicles are causing the brand to become less profitable (and prestigious), especially when faced with the modern trade challenges presented by the Trump administration’s tariffs on imported vehicles.