- The car manufacturer is hopeful that Stellantis’s new boss will do “great things.”
- Maserati’s Grecale has fallen well short of expectations, and last year, sales tanked.
It’s no secret that some Stellantis brands, Maserati included, are in serious trouble right now. Last year alone, Maserati’s sales were cut in half, dropping to just 11,300 units. For a marque with such a storied history, that simply isn’t good enough.
Stellantis knows this and it’s working on a new business plan for Maserati, led by new chief executive Antonio Filosa and brand boss Santo Ficili. If it doesn’t work, we may have to say ‘Arrivederci’ to the carmaker.
While recently speaking at the Motor Valley Fest in Modena, Italy, Ficili said that in addition to the launch of new models, Maserati will also move to change its relationships with dealers and its assistance network, according to a Reuters report.
Read: Stellantis Pulls The Plug On Maserati’s Future After Cancelling $1.6B Investment
A lack of new models is thought to be one of the primary factors holding Maserati back. Its most crucial launch from the last few years was for the compact Grecale SUV. Sharing its platform with the Alfa Romeo Stelvio, the Grecale should have been a volume seller for the brand, neatly filling the void left behind by the decade-old Ghibli sedan. However, sales of the Grecale have already started to slump, and in 2024, just 7,250 examples were sold globally, down 58%.
Not For Sale
While speaking about Maserati’s next steps, Ficili said, “We have clear ideas about what we want to do, we hope we can be ready very soon.” He added the brand needs to “wait for Antonio to take up his job” as the new CEO of Stellantis, as any turnaround plan will need to get his tick of approval.
“Antonio loves the [Maserati] brand, I am sure we’ll do great things,” Ficili said,
Also: Hertz Is Selling Maseratis For Volkswagen Prices
Reuters also quizzed Ficili about recent reports that Stellantis could sell Maserati or divest some of its control over the brand. Ficili denied any plans to sell Maserati or change the ownership structure. This comes despite Stellantis recently hiring consulting giant McKinsey & Co to advise Maserati and Alfa Romeo on strategies to limit the impacts of recent US tariffs.
