Jeep has been leaning into its roots lately with what they call their “Convoy Campaign.” So far, we’ve seen unique models like the Gladiator Shadow Ops and Wrangler Willys 392. Now the Jeep Gladiator will get a nostalgic appearance package called Whitecap. It is a simple, low-cost add-on that gives the pickup a classic two-tone look inspired by early Jeeps. Small updates like this also show why Jeep remains a key pillar for Stellantis during a turbulent period.
A Heritage Look Without The Hefty Price
Stellantis
Whitecap is available across several Gladiator trims, including Sahara, Rubicon, Rubicon X, Mojave and Mojave X. The package focuses on visual changes such as a bright white roof, a matching grille and retro-style decals that highlight the brand’s history dating back to the early 1940s. Considering it’s more of an optional extra and less of a limited edition, Jeep only charges $495 to turn your Gladiator into a Whitecap.
The Same Open-Air Off-Road Pickup
Apart from the new exterior add-on, the Gladiator remains unchanged. It still comes with a 392 Hemi V8, offers up to 7,700 pounds of towing capacity, and a maximum payload of 1,720 pounds, along with a five-foot steel bed and removable roof and doors that set it apart from other pickups. It may not be as sophisticated as rivals like the Ford Ranger Raptor or the Toyota Tacoma, but the Gladiator dominates off-road. Jeep CEO Bob Broderdorf also says more colors and customization options are on the way to give Jeep owners an even greater sense of individuality.
Stellantis’s Saving Grace
Whitecap arrives at a time when Jeep is under pressure. The brand has faced declining sales, recalls, and questions about its direction, even as competition intensifies across the SUV and off-road market. Stellantis has also admitted it overestimated how quickly buyers would move to EVs, having to suffer a hefty $26.2 billion write-off as a result. and is shifting focus back to what customers want. That thinking is already visible across the lineup, with talk of a V8 returning to the Jeep Grand Cherokee and continued enthusiasm around traditional performance models. One thing remains certain: Jeep’s “Convoy Campaign” puts customers’ needs first, no matter how gimmicky it might seem, and we hope there’s much more to come.
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