Infiniti’s Reset Button
Infiniti appears to be facing unclear brand positioning, particularly as more luxury brands strengthen their identities. Genesis is known for its clean yet muscular design language, while BMW continues to be associated with sporty handling. As such, Infiniti is now undergoing a so-called “product renaissance,” and recently announced that the all-new 2027 QX65 will debut later this month.
The QX65 is based on the QX60, which is the brand’s best-selling model in the U.S. The main difference is that the new model will feature a sporty fastback profile and will accommodate only two rows of seating instead of three. This approach mirrors models such as the BMW X5 and X6, as well as the Audi Q7 and Q8. While coupe-style SUVs are not typically the strongest sales drivers, they can give a brand more character.
Infiniti
Power for the Fastback
Under the hood, the new model is expected to launch with a 2.0-liter turbocharged inline-four, the same engine used in other Infiniti and Nissan models such as the Murano. In the QX60, the engine produces 268 horsepower and 286 lb-ft of torque, sent to either the front wheels or all four wheels via a 9-speed automatic transmission.
Rumors suggest that a more potent version featuring a V6 engine could arrive next year. That engine is currently available in the Nissan Pathfinder but was dropped from the Infiniti QX60 in favor of a smaller four-cylinder, likely to improve fuel efficiency and meet stricter emissions regulations. If so, a more performance-oriented version could eventually lead to a Red Sport variant, giving the brand a proper rival to BMW M Performance models.
Infiniti
The Next Move
More details will be revealed during the model’s debut on March 26, which Infiniti says will help accelerate “the brand’s momentum as it redefines its place in the luxury market.” It will follow the all-new QX80 in Infiniti’s revamped lineup, which previously included plans for two electric vehicles – codenamed LZ1F and PZ1J – though reports suggest those projects have since been canceled or delayed. The automaker will also display the all-new QX65 at the New York International Auto Show from April 3 to 12, 2026.
Despite having fewer seats, similar models from other brands suggest the QX65 will likely be priced above the QX60, which currently starts at $51,590, excluding destination fees.
