Genesis G90 Facelift Spotted With Bold New Look and Level 3 Tech on the Way

Refreshed Genesis G90 Spotted Testing With Radical Front-End Redesign

The upcoming Genesis G90 facelift has been spotted testing in the U.S., giving us a clearer look at how the brand is evolving its flagship sedan ahead of its expected Q3 2026 debut in Korea. While heavy camouflage still obscures finer details, the overall design direction is already emerging, marking a notable shift from the current model’s more traditional luxury proportions.

Most striking is the front end. The oversized crest grille appears visually less prominent, with Genesis instead emphasizing its signature two-line lighting. These slimmer, more horizontal light bars now stretch wider across the fascia, creating a cleaner, more futuristic look that feels less encumbered by chrome-heavy elements. The result is a front profile that prioritizes width, minimalism, and a more modern luxury identity.

A More Digital, More Luxurious Direction, With Some Big Guesses

Around the back, the heavy camouflage suggests a reworked rear lighting signature and cleaner surfacing. While the full design remains hidden, the tighter wrap of the camo suggests a more cohesive, less ornate rear end, likely aligning with the simplified front. The overall silhouette remains unmistakably G90, long, formal, and chauffeur-friendly—but with a more restrained execution.

Inside, there are still no confirmed visuals, but if the GV90 is any indication, it will feature a large infotainment screen on the dashboard that works in tandem with the digital gauge cluster and a head-up display.

A “Budget Maybach” That’s Growing Into Its Role

This update also coincides with a major technological leap, as the G90 facelift will debut Level 3 autonomous driving in Korea. Unlike current Level 2 systems that require constant driver supervision, this new Highway Driving Pilot allows hands-off and eyes-off operation under specific highway conditions, backed by LiDAR, radar, and an upgraded control unit. It’s a significant step that puts Genesis into a more exclusive tier of automation.

The current G90 has already been described as a “budget Maybach,” offering a compelling luxury experience at a relatively accessible price point. This facelift builds on that positioning, refining the design language while introducing more advanced tech. If Genesis can also address prior quality concerns, this updated G90 could move from being a value alternative to a genuine segment disruptor.