It still feels as though the reborn Toyota Supra is a shiny new car, but in fact it’s been around for almost seven years, and it’s set to die in just a few months’ time. It would seem that in the US, buyers are clamoring for one last chance to get their hands on the BMW-powered sports car, because it just recorded a huge 150 percent sales increase in January 2026 compared to the same period 12 months ago.
Last Chance to Buy
Toyota sent us the official sales figures for last month, and among the 176,853 cars sold by the Toyota and Lexus brands in the US in January 2026 – up from 163,585 from the same month in 2025 – the 275 Supras that found homes are a drop in the ocean. Compared to January 2025, though, that’s a nearly 250% increase. With just 110 units sold back then, the Supra barely cracked triple digits, but it’s hard not to call the turnaround a success story.
That’s likely due to the model’s impending death – production will come to an end in March, and the occasion’s already been marked with the end-of-the-line Final Edition, a 2026 model year exclusive featuring tweaked suspension, beefier Brembo brakes and a host of software and engine changes.
Related: I Drove the 2026 Toyota GR Supra MkV Final Edition, and This is My Honest Review
A Mixed Month for Sports Cars
While the Supra recorded a last-minute sales surge, things were much more stable for Toyota’s other rear-wheel drive sports car, the GR86, which isn’t showing signs of going anywhere anytime soon. Toyota sold 711 of them in January – down from 788 a year ago, but hardly a cause for concern.
Things were a bit more mixed for Lexus’ two sports cars. Just 80 units of the RC were sold, but that can mostly be put down to production having ended late last year. Things weren’t so great for the always-niche LC, which itself is dying later this year – just 92 found homes in January, a 50% year-on-year decrease.
A Good Month for EVs
Despite EV demand staying uncertain into the new year, Toyota’s fully electric models had a good January. The bZ is benefitting from the round of significant updates it received last year, with 2,769 sales – that’s not only a 23.5% year-on-year increase, but sees it outsell the Hyundai Ioniq 5, Honda Prologue and Ford Mustang Mach-E to become one of America’s best-selling EVs.
The 993 examples sold of its swanky sibling, the Lexus RZ, is a comparatively tiny figure, but given just 263 of the SUVs were sold in January 2025, it makes for an enormous 277.6% increase. It bodes well for the other EVs Toyota’s launching during 2026 – the C-HR and the bZ Woodland, plus a soon-to-be-revealed three-row SUV, rumoured to feature electric power and take on the Kia EV9 and Hyundai Ioniq 9.
