Dodge dove headfirst into the electric vehicle segment with the same level of bonkers brashness as it did when it started cramming Hellcat V8s under the hoods of everything. The Dodge Charger Daytona EV was to be a continuation of that attitude, and while the campaign didn’t work, we thought it might be a novel way to bring average buyers over to electric performance. When Dodge launched the Charger Daytona SRT Concept car in 2022, the company promised it would be as loud as a Hellcat.
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