There are three reasons people choose to buy a grayscale-colored car (meaning black, gray, silver, or white). First, it’s an easy choice, and they don’t have to live with a bold choice for years. Second, as they are the most common colors out there, there’s plenty of choice available in make, model, and trim levels. Third, it makes the car easy to sell later, as people want safe colors. It’s a loop, and the numbers show that if you break that loop, your car won’t depreciate in value as much as a grayscale car.
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