Audi has updated two of its best EVs for the 2027 model year, the A6 Sportback e-tron sedan and Q6 e-tron SUV. The Q6 e-tron was one of the bright spots in an otherwise depressing year for Audi sales last year, with an impressive 17,207 units sold in the United States. The 2027 updates focus on friendlier controls, an upgraded infotainment interface, and a sporty new drive select mode.
Related: Audi Records Its Worst US Sales Performance This Decade
A More User-Friendly Experience
2027 Audi A6 Sportback e-tron A
The A6 Sportback e-tron and Q6 e-tron are swift EVs that already perform at a high level, so Audi has focused on software and tech updates for 2027, rather than any performance improvements. Here’s an overview of what’s new for both EVs:
- New MMI system with design enhancements
- New multifunction steering wheel with physical controls
- Available Audi dashcam system
- Improved voice-control capabilities
- More efficient regenerative one-pedal braking
- New Power Nap mode for use during charging sessions
- Three-year/30,000-mile scheduled maintenance package
Audi says the MMI interface has a cleaner design that’s easier to navigate than before. There are now fewer lists and more graphic representations to make it easier to find what you need at a quick glance. As for the Audi virtual cockpit/driver’s display, this has also been simplified with fewer icons. The MMI system’s updated design is mirrored on the available passenger-side display.
Audi
In a clear response to complaints about fussy touch-sensitive controls, the new steering wheel features a return of tactile physical controls for volume and MMI menu selection, including a user-friendly scroll wheel. These controls were inspired by the Audi Concept C, which marked a shift back to more physical controls for the brand.
Related: Audi CEO: “The Electric Car Is Simply the Better Technology”
Trim-Specific Updates
2027 Audi A6 Sportback e-tron Audi
At the trim level, Audi has added new features to both models. For instance, the new Audi dashcam is standard on Premium Plus trims and optional on Premium trims; this system can record in 4K resolution, even in challenging light conditions. A new Technology Package for the A6 Sportback Premium Plus includes an augmented reality head-up display and passenger-side display, while the top Prestige now boasts remote parking, digital OLED headlights, a top-view camera system, and an air quality package.
The A6 Sportback e-tron trims can be enhanced with an S line black optic package, but only on the top two trims. On the more powerful S6 Sportback e-tron, a new Audi Exclusive Design Package is now available on the Prestige trim, which adds extras like Fine Nappa/Milano leather and Ocean Blue stitching. Most of these new features and packages are now offered on the Q6 e-tron and Q6 e-tron SUVs, too—that includes the high-performance SQ6 e-tron.
As for the Power Nap mode, this combines sound, lighting, massage, and climate control functions for either an invigorating and relaxing experience when taking short breaks in your Audi—much like the Rejuvenate system in modern Lincolns. If you prefer in-car gaming to napping, controllers can now be connected via Bluetooth, making it easier for everyone to join in on the fun.
Related: Audi Is Abandoning Big Screens for a Better Experience
Pricing and Availability
2027 Audi SQ6 Sportback e-tron
Both models will start arriving at dealerships in the second quarter of 2026. Pricing for the A6 Sportback e-tron is as follows, excluding options:
- A6 Sportback e-tron (375 hp): $66,700
- A6 Sportback e-tron quattro (456 hp): $68,700
- S6 Sportback e-tron (543 hp): $79,600
When it arrived as a 2025 model a year ago, the A6 Sportback e-tron started at $65,900, so the base price has increased by under $1,000 since then.
The Q6 e-tron family is a little cheaper:
- Q6 e-tron (456 hp): $64,500
- SQ6 e-tron (509 hp): $73,200
- Q6 e-tron Sportback (456 hp): $68,300
- SQ6 e-tron Sportback (509 hp): $75,600
What It Means
Audi
As welcome as the updates are to Audi’s premium EVs, these two model lines alone can’t rescue the brand’s flagging sales. They’re still expensive products selling in generally low volumes, and Audi will need to regain interest in its smaller gas-powered models if it wants to have any hope of catching Mercedes-Benz and BMW.
But Audi is slowly but surely addressing concerns expressed by followers of the brand. It’s bringing back more functional interior controls, and it’s also taking steps to simplify a complicated naming convention that left customers confused. Time will tell if a deeper rethink into the brand’s strategy is needed.
