Starting at the Very Top
We all saw it coming, but now it’s confirmed. The first Alpina models under BMW’s full control will be built from the 7 Series sedan and X7 SUV, putting them right at the top of the range.
The confirmation came from BMW Group R&D boss Joachim Post in an interview with Autocar, where he outlined the initial direction for what is now effectively “BMW Alpina” following the brand’s transition in-house earlier this year. BMW completed its acquisition of the long-time tuning firm from the Bovensiepen family, formally taking control on January 1.
According to Post, the plan is to launch Alpina “from the top of the brand.” That’s a clear signal: Alpina is being set up as a high-end, low-volume choice, not just another performance badge. Technical details are still under wraps, but BMW says it’s keeping options open on the tech front. That means we could see both combustion and electric Alpinas, which makes sense since the 7 Series already comes in both flavors.
BMW Alpina
Why the 7 Series and X7 Make Sense
Choosing the 7 Series and X7 as starting points isn’t just about picking the biggest cars. These two have always been the flagships in Alpina’s lineup, so they’re a natural fit for the brand’s first chapter under BMW.
More importantly, these models capture what Alpina is really about. Where BMW’s M cars are all about track days and sharp handling, Alpina has always focused on a different kind of performance – smooth, fast cruising, a comfortable ride, and a level of detail in materials and finish that stands out.
BMW’s design chief Oliver Heilmer admitted there were early worries about Alpina and M stepping on each other’s toes. But in reality, they’re aimed at different drivers. M is still the aggressive, purpose-built option, while Alpina is more about maturity, comfort, and a focus on craftsmanship and individuality.
BMW Alpina
A New Generation is Coming First
The timing works out, too. Both the 7 Series and X7 are about to get major updates, with BMW rolling out new design cues and tech from its Neue Klasse direction later this year.
That means Alpina’s first in-house models will launch with fresh styling, new interiors, and the latest digital tech – giving them a more advanced starting point than ever before.
It also sets the stage for electrification. Since the 7 Series already comes as a fully electric i7, Alpina can jump straight into EV territory without having to reinvent the wheel.
BMW
