Ultimately, while manufacturer resource sharing helps to keep costs down to an extent, developing a new platform or models is a very expensive exercise. There are so many elements that go into creating a new offering, from thinking up the latest and greatest technology, to testing them to destruction to ensure that they’ll prove to be a dependable companion on a day-to-day basis. Stellantis recently had to kill off two of these ultra-expensive projects, both for Dodge and Ram, with the global giant throwing away billions in the process.
Â
