In the customer loyalty stakes, Ford has to be playing with fire due to its recall history. After all, in 2025 alone, the company launched 153 recall campaigns in the US, affecting almost 13 million vehicles, and set an industry record at the same time. However, Ford truck consumers don’t seem to be bothered, as when it comes to putting money down on another vehicle, many of them choose to stay with the Blue Oval. And not only does Ford beat Toyota in this area, but Ford’s loyalty rate represents the highest of any brand in any category in a recent study.
Â
