Truck buyers have never had it easy when it comes to balancing capability and cost — but right now, there’s a genuinely surprising deal hiding in plain sight. While most shoppers are busy debating V8 displacement figures and brand allegiances, GMC has quietly made its full-size Sierra 1500 attainable at a price that undercuts a good chunk of the midsize segment. The catch? You have to be willing to live with a four-cylinder engine. For many buyers, that’s a dealbreaker before they’ve even looked at the numbers. That’s a mistake worth reconsidering.
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