The $35,000 Price Gap Making Americans Ditch Full-Size Trucks For Subcompact SUVs

If there’s a main character of the American highway, it’s got to be the Ford F-150. The full-size pickup closed out 2025 with 801,525 sales, marking a 232,432-unit lead over the Chevy Silverado. According toYouGov, however, trucks only made up 12% of all vehicles owned by Americans last year, with SUVs taking a substantial segment lead at 41% of the market.