Jaguar’s Pending Rebirth
It’s tough to reinvent your brand if you’ve already become something of an “establishment”; any changes, big or small, could be met with ridicule. Even worse is if loyal fans and customers are completely turned away because of said changes.
Jaguar‘s currently undergoing its biggest shakeup since, probably, its creation, turning itself from a purveyor of old-school British performance and luxury into what it defines as the new ideals of luxury and sustainability. To accommodate the new branding, Jaguar quietly halted production last year, but it seems not all cars have been sold yet.
Jaguar
Years-Old Brand-New Jag
When the new branding was unveiled last year, people were expecting the new GT EV to debut soon after to capitalize on the momentum. However, for various reasons, the new car has been delayed, with reports now claiming it will (possibly) be ready towards the end of the year.
Now it’s also being reported that while production of previous-generation Jaguars has stopped, the final batches of cars are still sitting in dealership lots across the nation, according to a report by CarScoops. After a quick research, it was revealed that over 900 units of older-model Jaguars are still available for new purchases. The 900 cars include an interesting mix, ranging from the 2024 E-Pace to the 2026 F-Pace SVR.
Savings Galore
Since these are technically run-out models, heavy discounts have been applied. In the report, it was found that one of the cheapest Jaguars is a 2024 E-Pace P250. While it’s old stock, the dealer listed it at $42,668, which is $10,000 less than the original MSRP. Looking at some non-EV options, there is a 2024 XF R-Dynamic SE for $51,603, a sizeable $5,000 off from the original price.
The bigger savings can be found in the more niche offerings; if you’re okay with an older, somewhat range-derived EV, there are a few I-Pace models with discounts of up to $29,000, and, more surprisingly, a $20,000 discount on the V8 F-Type. Most of the remaining models, though, are the F-Pace, which isn’t surprising, given it was the last car to cease production; some 2026 models are discounted by up to $10,000 off MSRP.
Jaguar
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