Lamborghini closed out 2025 with a victory lap. The Sant’Agata Bolognese manufacturer delivered 10,747 cars worldwide, marking a new all-time record and the third consecutive year the company has breached the 10,000-unit mark. Revenue hit €3.20 billion, up 3.3% on the previous year, crossing the €3 billion threshold for the second-year running. If there’s a ceiling, Lamborghini hasn’t found it yet.
Lamborghini
These results didn’t come on a calm sea, either. The year was shaped by unfavourable exchange rate movements, the introduction of US tariffs, and macroeconomic volatility that keeps chief financial officers up at night. Operating income landed at €768 million with profitability at 24%, a slight dip from the prior year but still comfortably among the top tier of the global luxury sector
The product mix that kept the engine running
A significant driver behind the record revenue was the product lineup itself. The Revuelto continued to gain market share throughout 2025, while the Urus SE held firm as the brand’s volume anchor. Together with the Temerario, which rounds out the now fully hybridised range, Lamborghini offered a trio of models that managed to blend electrification with the sort of unhinged performance the brand is known for. The Temerario, in particular, deserves a mention. Customer deliveries of the model began in early 2026, completing the brand’s hybridisation strategy and adding another chapter to what has been a remarkably smooth transition for a company whose identity is built on naturally aspirated excess.
Lamborghini
Personalisation: the quiet revenue machine
Here’s a number that might surprise you: 94% of all Lamborghinis delivered in 2025 were personalised in at least one element through the Ad Personam programme. Nearly every car that left the factory was specced to the individual taste of its buyer, whether that meant a bespoke interior, a unique exterior colour, or, presumably, both. Personalisation drives higher transaction values and deepens brand loyalty, and Lamborghini has identified it as a central lever in achieving record revenue. When almost every customer is paying extra to make their car uniquely theirs, the margins take care of themselves.
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Navigating the storm: tariffs, currency swings, and strategic discipline
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, was candid about the challenges. He noted that the company’s strength lies not only in numbers but in its ability to manage complexity, and that discipline, long-term vision, and product centrality have been the pillars of the strategy. It’s the kind of measured corporate language that translates roughly to: “Yes, it was a difficult year, and yes, we handled it.”
Lamborghini
Managing Director and CFO Paolo Poma echoed the sentiment, pointing to the volatility of the broader environment and describing 2025 as a particularly challenging year. The impact of external pressures, including US tariffs and currency headwinds, was largely absorbed through an improved product mix and careful cost management. Extraordinary costs tied to the company’s Direzione Cor Tauri electrification strategy were also fully accounted for in the financial year, clearing the books for what comes next.
What’s next: Goodwood, Monterey, and beyond
Lamborghini isn’t planning to rest on its laurels in 2026. The company confirmed that a series of new product developments is on the way, with internationally prominent events such as the Goodwood Festival of Speed and Monterey Car Week earmarked as platforms for their unveiling. Details remain under wraps for now, but the message is clear: there’s more coming, and Lamborghini intends to make a spectacle of it. The broader strategic direction remains focused on growth, brand positioning, and what the company describes as sustainable value creation. Advanced technology, craftsmanship, and design continue to sit at the core of the proposition, and Lamborghini appears intent on reinforcing its position as one of the standard bearers of Italian automotive excellence.
