Cadillac has earned a reputation for being America’s benchmark luxury brand. Even as rivals like Lincoln and Lucid Motors push into the premium space, the marque continues to redefine what a high-end cabin experience means. Lately, that effort has moved beyond materials, screens, and tech into sound. At a recent experience at the National Association of Music Merchants (NAMM), music producers used the so-called “Car Test” inside modern Cadillacs to help decide when a track is truly finished. Not only is Cadillac branching out into Formula 1, but it might even step into the music world.
What Is The “Car Test”?
Cadillac
The Car Test is simple in theory. Producers play a newly mixed track in a car to hear how it translates outside a controlled studio. Vehicles remain one of the most common places people listen to music, so the cabin easily reveals issues with balance, bass response, or spatial placement, especially those that feature Dolby Atmos. In essence, Dolby Atmos is an advanced surround-sound system that can highlight minute imperfections that might slip by in traditional mixing setups. Dobly Atmos has become a staple feature for luxury automakers, with Cadillac, Mercedes-Benz, and Audi all offering Atmos-equipped cabins.
45-Minute Recording Session
Cadillac
At the NAMM gathering, artists were challenged to record and mix a song in just 45 minutes. Producer Moritz Braun led the session, with musicians including Malavika and Biako involved in the recording. The finished track was then played inside the Cadillac Escalade IQ and Cadillac Optiq, where they picked up layers and textures they had not fully noticed in the studio. The immersive cabin helped highlight spatial balance and other subtle elements they didn’t pick up in the studio.
Cars Are Becoming Part Of The Creative Process
Cadillac
Many still see cars as simple point A to point B appliances. But thanks to modern tech, cars can become tools to help producers fine-tune their tracks. In ultra-luxurious cars like the Cadillac Escalade IQ, which features up to a 42-speaker AKG Studio Reference audio system, the Car Test remains valuable. It seems like cars are becoming part of the creative process behind music, rather than just the place where you eventually hear the song.
