
- Gas Mustang outsells electric Mach-E by more than three to one.
- SUVs and trucks dominate while some aging models fade away.
- Dealers want cheap SUVs and sedans but Ford bets on EV truck.
If you needed proof that the V8 era is not going quietly, Ford just handed it to you. In January 2026, Americans bought more than three times as many combustion Mustangs as electric Mach-Es, and even doubled the volume of Ford EVs overall. As it turns out, nostalgia and raw emotion are still running on premium.
Ford sold 3,609 traditional Mustangs in January, up a hefty 50.4 percent year over year. Meanwhile, the Mustang Mach-E managed 1,040 sales, down a painful 70.5 percent. The ICE pony car finally seems to be capitalizing on the fact that it’s the only retro coupe left standing, while the Mach-E is looking like it badly needs that overdue facelift.
Related: Ford May Fill Its Factory With Chinese EVs So They Can Dodge Tariffs
The broader electrified picture wasn’t much rosier. In fact, it was a bloodbath. Total EV sales hit 1,743 units, down 69.2 percent, while hybrids slipped a modest 6.1 percent to 12,485. Internal combustion models still did the heavy lifting, with 121,134 sales, down by 2.3 percent. For now, gas still pays the bills at the Blue Oval.
Small Trucks Win Big

SUVs remained Ford’s bread and butter with 55,939 sales, though that was still down fractionally. Trucks told a mixed story. F-Series sales fell 18.2 percent to 47,981, but the smaller Maverick jumped 13.2 percent, and Ranger climbed 26 percent.
The now-discontinued F-150 Lightning, meanwhile, dropped 66.1 percent to just 647 units, continuing a rough patch for Ford’s flagship electric truck.
Compact and midsize trucks are clearly having a moment, unless they’ve got a Hyundai badge.
One of the bigger head scratchers at first glance is the Escape. Sales plunged 65.5 percent to just 3,418 units, even though it doesn’t go out of production until the end of MY26.
But it’s likely that a big factor in the slump is Ford choosing not to certify it for California Air Resources Board emissions rules this year, Motor Trend reports. That knocks it out of California and states like New York, Massachusetts, Oregon, Washington, and Vermont.

Missing Models
Dealers are not thrilled at the Escape’s impending demise. Many would love an affordable new SUV to slide into the compact’s spot. They also want a simple, affordable sedan to take on the Toyota Camry and Corolla, but that ship has probably sailed.
Ford seems far more interested in its upcoming $30,000 electric pickup due in 2027, and to be fair, dealers are pumped about that prospect, too.
Elsewhere, there were bright spots. Explorer surged 30.7 percent, and Bronco rose 19.4 percent. On the luxury side, Lincoln Navigator jumped 69.4 percent, proving big fancy SUVs are still very much in fashion.
Ford US Sales
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