The last decade has revealed a number of distinct trends in the car industry. Some of them make sense considering the demands of consumers and legislation. People have flocked to SUVs and crossovers, craving a combination all-weather capability and plenty of practicality. The shift toward EVs and hybrids is another, due to factors including government demands and concerns about the environment and the long-term supply of fossil fuels. One trend that seems somewhat arbitrary, but has reached loads of automakers, is the desire to rebrand in some way. Volkswagen, General Motors, Nissan, BMW, Aston Martin, Mini, and many others have all shown overhauled badges and logos for their companies. The most infamous so far has been Jaguar. Now, Bentley is taking its turn at badge redesign, and it’s arguably one of the more interesting takes.
Â
