Jeep’s history is an endearing one, ranging from the WWII-inspired 1940s WIllys, all the way through to the off-road champion that is the current Jeep Wrangler. It is a captivating story born out of war and one that is steeped in passion. However, there is a lot to unpack behind the seven-slot grille. It’s a history marked by questions like ‘who owns Jeep?’, butting heads at boardroom level, and sales and marketing strategies aimed at dominating the global car scene – albeit with varying degrees of success.
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