What’s in a name? In automotive terms, quite a lot. As you read this, Chrysler is celebrating 100 years of existence. It officially became Chrysler on June 6, 1925, and has had a non-stop run since. Customers know and trust the name, even though the parent company dropped the ball and left the American automaker with nothing to sell but minivans, like the Pacifica. Buick dates back to 1899, Cadillac to 1902, and Ford started operations in 1903.
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