Back in 2017, Toyota’sthen-CEO Akio Toyoda was pushing hard behind the scenes to greenlight vehicles “people truly love.” He aimed to quell the unfair – but, in most cases, pretty accurate – claim that the Japanese brand made trustworthy but largely uninteresting cars. His successor, Koji Sato, recently echoed this sentiment during the RAV4 GR Sport global reveal when he said Toyota was looking to develop more vehicles that “move people’s hearts” alongside its dependable fleet of family haulers.
