Rivian has released a behind-the-scenes video offering a rare glimpse into the development of its upcoming R2 electric compact crossover, set to launch in 2026 with a targeted MSRP of $45,000. Designed to compete directly with the Tesla Model Y – the world’s best-selling vehicle – the Rivian R2 is shaping up to be a serious contender. With bold styling, clever engineering, and a strong brand following, the R2 could outsell the Model Y in markets where both are offered, assuming Rivian can ramp up production quickly enough to meet demand.
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