When Toyota launched the bZ4X all-electric crossover, the company faced a wide range of criticism over the name, which some said sounds more like a fax machine than a car. The Japanese automaker quickly listened to customer feedback and has simplified the name, now called the 2026 Toyota bZ (Beyond Zero). Speaking with Toyota at the company’s HQ Confidential event in Plano, Texas, CarBuzz learned more about the decision to pivot away from the bZ naming structure.
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