Lotus Could Save Itself By Building Cars For Other Automakers

Lotus opened 2025 with a painful round of job cuts, losing 270 employees. With the reality of tariffs kicking in, Lotus needs to figure out a way to generate more revenue. While the brand has the new Lotus Emira sports car doing relatively well in Lotus terms (5,272 vehicles shipped to dealerships last year), things are rocky for the legendary British brand. The good news is that Lotus is under the Geely umbrella and headed by Matt Dwindle, who sees opportunities. In an interview with Autocar, he sees manufacturing cars for other brands as a solution at its Hethel factory in the UK, with the biggest possibility being the upcoming Polestar 6.